This is long overdue and one for the literal history books. Our good friends at HUF have kicked off the new year with something special: a monograph celebrating their 2 decades! Founded in 2002 by Keith Hufnagel, the 20 Years of HUF hardcover book documents the first 20 years of the brand through interviews with the friends, creatives, crew, and personalities that continue to push it forward. Along with anecdotes from the OGs, the book features a deep dive into the brand’s work, including key collaborations, artwork, behind-the-scenes photography, artifacts, ephemera, and the pieces that never were.

"HUF has always been provocative," longtime collaborator Haroshi says of the brand. "HUF is not a brand started by a random rich person, but by a real skater. Skaters make noise sometimes." 

The 216-page 20 Years of HUF hardcover book is available on January26th, 2023 on HUF’s website and HUF flagship stores

The 20 Years of HUF hardcover book includes: foreword by Yasi Salek, host of Bandsplain and longtime friend of HUF, interviews with Brad Cromer, Shepard Fairey, Anne Freeman, Benny Gold, Tommy Guerrero, Haroshi, Eric Haze, Chris Keeffe, Tomohiro Konno, Mega, Joey Pepper, Cleon Peterson, Remio, Scott Tepper, Slappy, and the OG HUF Crew, and contributions from Ryan Allan, Will Azcona, Mike Ballard, Jerry Beitzell, Joe Brook, Tyler Cichy, Ben Colen, Jake Darwen, Sammy Gluckman, Claudine Gossett, Ken Goto, Quinn Gravier, Nick Green, Haroshi, Mike Heikkila, Ryuta Hironaga, Greg Hunt, Robbie Jeffers, Atiba Jefferson, Omeez Jones, Brian Kelley, Robb Klassen, Sagan Lockhart, De Martelaere, Osamu Matsuo, Nevyn Matthews, Eduardo Medrano, Zane Meyer, Ryan Moraga, Gabe Morford, Dakota Mullins, Randy Nakajima, Mike O’Meally, Martin Reigel, Dave Schubert, Pictureman Studio, Paul Sun, Keita Suzuki, Josh Terris, and Nick Walker.