Carhartt WIP x Motown 60th Anniversary Capsule Collection Kicks Off @ MOCAD, Detroit
It seems fitting that two Michigan stalwarts would get together for a birthday celebration. Coinciding with the 60th anniversary of Berry Gordy Jr. founding the influential Motown label in Detroit, Michigan, Carhartt WIP has teamed for a 13-piece capsule collection that celebrates the "idiosyncrasies of a label that reshaped American culture."
This exclusive capsule collection riffs on imagery and ephemera found in Motown’s archive and back-catalogue. A sateen bomber and rolled beanie both nod to the cover art and promotional pictures that accompanied Marvin Gaye’s “Let's Get It On,” while the Snake Pit Shirt nods to the basement recording studio in the home that would come to be known as “Hitsville, USA.” A series of graphic t-shirts and hoodies pay tribute to other aspects of Motown’s history, from its multiple sub-labels, to the 1970 album “A Pocket Full of Miracles”, by Smokey Robinson and the Miracles.
The collection is rounded off with a co-branded record weight and a “lollipop” style DJ headphone by Japanese manufacturer Phonon.
The collaboration will be marked by an event on November 13th at the Museum of Contemporary Art, Detroit, with a live performance from Martha Reeves and the Vandellas, as well as the first showing of “Showing Up, Showing Out”, the final installation of a three-part documentary series in partnership with Dazed and NTS. In addition, this month’s Carhartt WIP Radio show will see renowned DJ Moodymann spinning his favorite Motown classics.
Motown x Carhartt WIP will launch on November 14th at Carhartt WIP stores, carhartt-wip.com, and select retailers worldwide. A series of global events will follow, to support and celebrate the launch.